XS.com appoints Hanna Lee as Vietnam regional business development head

XS.com has named Hanna Lee as regional business development manager in Vietnam, bringing back a former country manager as the broker looks to deepen local partnerships and grow its presence in the market. The move underscores the company’s push to strengthen regional leadership and support expansion across Southeast Asia.

Why it matters: - XS.com is using a familiar leader to strengthen its Vietnam push. - Hanna Lee’s appointment is meant to deepen local partnerships and help the broker expand its footprint in a key Southeast Asian market. - The move supports XS.com’s broader effort to build regional leadership and sustain long-term growth.

What happened: - XS.com appointed Hanna Lee as regional business development manager in Vietnam. - Lee is returning to XS.com after previously serving as country manager. - The announcement was made on Nov. 4, 2026. - XS.com described itself as a global broker in financial services and capital markets technology.

The details: - In the new role, Lee will lead business development initiatives in Vietnam. - Her priorities include expanding partnership relationships, identifying growth opportunities and strengthening XS.com’s local presence. - Lee will work closely with regional teams and the marketing team to shape initiatives for Vietnamese clients and partners. - Before returning to XS.com, Lee was business development manager at GTCFX. - At GTCFX, she managed the sales team and oversaw partner relationships. - Earlier, Lee was country manager at Radex Markets, where she handled business development, retail sales teams, recruitment, training and local market planning. - Lee also served as sales manager at Info Finance – CFD Media, supporting brokers entering Vietnam through brand building, industry relationships and local marketing. - Her background also includes a senior sales role at Shinhan Bank. - Lee said she will focus on strengthening XS.com’s local presence, building strategic partnerships and creating new opportunities for partners and clients. - Lee said she wants to highlight XS.com’s value in Vietnam and contribute to the company’s continued growth in the region. - Waleed Hammad, XS.com’s international chief commercial officer, said Lee’s market knowledge, experience leading business development teams and familiarity with the company make her well suited for the role. - Hammad said Lee’s understanding of local partner needs will help XS.com build stronger relationships and explore new opportunities.

Between the lines: - XS.com is signaling that Vietnam remains a priority market. - Choosing a former country manager suggests the company values local experience and institutional knowledge over a fresh external hire. - The appointment also points to a relationship-led growth strategy rather than a purely product-led push.

What's next: - Lee is expected to lead partnership expansion and business development efforts in Vietnam. - XS.com plans to keep building its presence in the country while leaning on regional teams and marketing support. - The company says the appointment should help create a stronger foundation for clients and partners in Vietnam.

The bottom line: - XS.com is betting on a proven local operator to accelerate growth in Vietnam and deepen its regional strategy. - The company is a multi-asset broker offering trading in stocks, indices, metals, energy, commodities, currencies and cryptocurrencies. - XS.com was founded in Australia in 2010 and says it now operates with multiple licenses worldwide. - The company says it provides institutional liquidity, advanced trading technology, relationship management and customer support. - XS.com included a risk warning that margin trading carries a high level of risk and may result in the loss of all capital.